A segment is a group of members, such as "birthday in September" or "100 points or more". You can offer a reward only to a segment, or limit an incentive to it.
1. Create a segment
Go to Customers › Segments and click New Segment.
Fill in Name, Code and Description. Use lowercase letters and dashes in the code. Always fill in the description.
Switch Enabled on.
Under Parts, choose what defines the group. Use + ADD to combine several.
Click Save.
The parts you can use: Gender, Birth year, Birth month, Birth date, Balance, Consent, Metadata, Event metric, Tag, Tier and Reward activity.
2. See who is in it
The Customers column shows how many members are in each segment.
Note: Segments update once a day, at 10:00 Bangkok time, so new members appear the next day.
3. Use a segment
In a reward, set Target to Segment and pick it. See Rewards.
In an incentive, add a Segment(s) rule. See Incentives.