1. Introduction
This guide will walk you through the process on Okya, from defining segment names to selecting demographic details.
2. Click "Segments"
Click the segment menu.
3. Click "New Segment"
Initiate the creation of a new segment.
4. Input "Basic Info" Section
Input details in the "Basic Information" section. Details include: Name of Segment, Code, and Description of the segment. In this example, we want the segment criteria to reflect all customers who ordered from the East Lansing (Delivery Only) location.
Segment Name: East Lansing (Delivery Only) – Customers
Code: EL-Customers
Description: All Customers who place orders from the East Lansing (Delivery Only) location.
5. Tick the "Enabled" box.
Tick the "Enabled" box.
6. Select "Segment Type"
Choose segment type. In this case, the "Bought by Store" segment is appropriate because we are targeting all customers that ordered from the East Lansing (Delivery Only) location.
7. Input Segment Type Details
Select a specific store option. In this case, East Lansing (Delivery Only) is the details that are being entered.
8. Click "Save"
Save the newly created segment.
This guide provided a walkthrough on Okya for creating new customer segments, covering steps from naming segments to selecting demographic information.